Digital Signage News

Charlotte, NC (Dec. 20, 2011) – Digital signage innovator Vital Media® welcomes Alisa Grasso, MBA, as its new Director of Marketing. Grasso will strengthen Vital Media’s position as a provider of effective, powerful digital signage solutions for the next generation of point-of-purchase (POP) advertising.

Alissa Grasso, new director of marketing at Vital Media

“Our in-store digital signage solutions benefit retailers, brands and customers by providing a channel for relevant, customizable messaging at key points during customer wait-time, decision-making and transaction,” said Wil Putt, president at Vital Media. “Under Ms. Grasso’s guidance, we will strengthen the communication of our value proposition to the Tire and Automotive Service categories which we currently serve, as well as expand our positioning to reach
adjacent vertical markets.”

Grasso brings 15 years of marketing experience to Vital Media, specializing in strategic planning, brand marketing, diversification strategies, and out-of-the-box solutions to business problems. Her experience includes success across various industries, most recently in the home improvement retail space as senior marketing specialist at Lowe’s Companies, Inc.

”Vital Media has a sterling reputation for deploying cutting-edge in-store digital advertising solutions that empower brands and retailers to reach, inform and influence their customers in powerful and effective new ways,” said Grasso. “These solutions are the future of POP messaging. I’m excited to join this team of innovators in helping our current and prospective clients achieve new levels of retail marketing success for considered purchase products.”

For more information, please contact Christopher Beatty, business development manager, Vital Media, at
chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc. by phone at +1 919-945-0548 or by e-mail at
katie@koroberi.com.

About Vital Media:

Vital Media® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments.  Their proprietary dBoard® and digital Message On-Hold® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Start your New Year right with tips from the experts at Vital Media

CHARLOTTE, N.C. (Nov. 15, 2011) – Digital signage innovators Vital Media^® are looking forward to 2012 and planning their New Year’s resolutions for more effective digital in-store for the automotive aftermarket and brands. Here are the top five.

In 2012, I promise to:

1. Provide cutting-edge content — Ensuring that your content developers can straddle the two worlds of brand-compliant, corporate advertising as well as showcasing special and seasonal offers desired by the independent automotive aftermarket facility is a vital step in keeping the program satisfaction ratings high.

2. Build in metrics — Accountability and quantifying program success can be implemented through the use of end-user surveys that measure brand awareness, quality of retail experience, dealer satisfaction and any incremental sales that can be attributed to the program. This step is often left out before deployment, but is key to a successful program.

3. Recognize the importance of…location — Over the years, we found that the primary location for a display is behind the sales counter. This location serves the dual function of raising brand awareness and driving parts, service and maintenance sales and specials, and at the same time serves to reduce the perceived wait time for customers preparing to make a purchase. Mounting considerations, ceiling height and other location variables need to be taken into consideration.

4. Centralize management — The beauty of a well designed, centrally-managed digital signage network is that the message can be modified at any time to reflect special, seasonal or even weather-related offers with tailored content. Simple message modification can decrease the time between when a customer is introduced to a message and the point of purchase. Centralized management also provides continuous monitoring of the display and display content, ensuring usage compliance and quick response to any maintenance issues.

5. Make a difference — Sounds sweet, doesn’t it? It is. In our experience with automotive aftermarket marketing managers, the importance of POP that communicates their product differentiation, and lets the brand message stand out, comes up time and time again. A typical parts and service facility environment has competing brands, competing POP, varying levels of sales staff knowledge as well as other customers vying for attention and service. It is a distracting environment that demands eye-catching, creative content in order to attract consumers to your brand, your products and to the offers of your facilities.

Happy New Year from Vital Media!

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Start your New Year right with tips from the experts at Vital Media

CHARLOTTE, N.C. (Nov. 15, 2011) – Digital signage innovators Vital Media^® are looking forward to 2012 and planning their New Year’s resolutions for more effective digital in-store for power sports dealers and brands. Here are the top five.

In 2012, I promise to:

1. Provide cutting-edge content — Ensuring that your content developers can straddle the two worlds of brand-compliant, corporate advertising as well as showcasing special and seasonal offers desired by the independent power sports equipment dealership is a vital step in keeping the program satisfaction ratings high.

2. Build in metrics — Accountability and quantifying program success can be implemented through the use of end-user surveys that measure brand awareness, quality of retail experience, dealer satisfaction and any incremental sales that can be attributed to the program. This step is often left out before deployment, but is key to a successful program.

3. Recognize the importance of…location — Over the years, we found that the primary location for a display is behind the dealership sales counter. This location serves the dual function of raising brand awareness and driving ATV, PWC, boat, motor, gear and maintenance sales and specials, and at the same time serves to reduce the perceived wait time for customers preparing to make a purchase. Mounting considerations, ceiling height and other location variables need to be taken into consideration.

4. Centralize management — The beauty of a well designed, centrally-managed digital signage network is that the message can be modified at any time to reflect special, seasonal or even weather-related offers with tailored content. Simple message modification can decrease the time between when a customer is introduced to a message and the point of purchase. Centralized management also provides continuous monitoring of the display and display content, ensuring usage compliance and quick response to any maintenance issues.

5. Make a difference — Sounds sweet, doesn’t it? It is. In our experience with power sports equipment marketing managers, the importance of POP that communicates their product differentiation, and lets the brand message stand out, comes up time and time again. A typical dealership environment has competing brands, competing POP, varying levels of sales staff knowledge as well as other customers vying for attention and service. It is a distracting environment that demands eye-catching, creative content in order to attract consumers to your brand, your products and to the offers of your dealers.

Happy New Year from Vital Media!

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Start your New Year right with tips from the experts at Vital Media

CHARLOTTE, N.C. (Nov. 15, 2011) – Digital signage innovators Vital Media^® are looking forward to 2012 and planning their New Year’s resolutions for more effective digital in-store for outdoor power equipment dealers and brands. Here are the top five.

In 2012, I promise to:

1. Provide cutting-edge content — Ensuring that your content developers can straddle the two worlds of brand-compliant, corporate advertising as well as showcasing special and seasonal offers desired by the independent outdoor power equipment dealership is a vital step in keeping the program satisfaction ratings high.

2. Build in metrics — Accountability and quantifying program success can be implemented through the use of end-user surveys that measure brand awareness, quality of retail experience, dealer satisfaction and any incremental sales that can be attributed to the program. This step is often left out before deployment, but is key to a successful program.

3. Recognize the importance of…location — Over the years, we found that the primary location for a display is behind the dealership sales counter. This location serves the dual function of raising brand awareness and driving outdoor power equipment, gear and maintenance sales and specials, and at the same time serves to reduce the perceived wait time for customers preparing to make a purchase. Mounting considerations, ceiling height and other location variables need to be taken into consideration.

4. Centralize management — The beauty of a well designed, centrally-managed digital signage network is that the message can be modified at any time to reflect special, seasonal or even weather-related offers with tailored content. Simple message modification can decrease the time between when a customer is introduced to a message and the point of purchase. Centralized management also provides continuous monitoring of the display and display content, ensuring usage compliance and quick response to any maintenance issues.

5. Make a difference — Sounds sweet, doesn’t it? It is. In our experience with outdoor power equipment marketing managers, the importance of POP that communicates their product differentiation, and lets the brand message stand out, comes up time and time again. A typical dealership environment has competing brands, competing POP, varying levels of sales staff knowledge as well as other customers vying for attention and service. It is a distracting environment that demands eye-catching, creative content in order to attract consumers to your brand, your products and to the offers of your dealers.

Happy New Year from Vital Media!

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Start your New Year right with tips from the experts at Vital Media

Charlotte, N.C. (Nov. 15, 2011) – Digital signage innovators Vital Media^® are looking forward to 2012 and planning their New Year’s resolutions for more effective digital in-store for motorcycle dealers and brands. Here are the top five.

In 2012, I promise to:

1. Provide cutting-edge content — Ensuring that your content developers can straddle the two worlds of brand-compliant, corporate advertising as well as showcasing special and seasonal offers desired by the independent motorcycle dealership is a vital step in keeping the program satisfaction ratings high.

2. Build in metrics — Accountability and quantifying program success can be implemented through the use of end-user surveys that measure brand awareness, quality of retail experience, dealer satisfaction and any incremental sales that can be attributed to the program. This step is often left out before deployment, but is key to a successful program.

3. Recognize the importance of…location — Over the years, we found that the primary location for a display is behind the dealership sales counter. This location serves the dual function of raising brand awareness and driving motorcycle, gear and maintenance sales and specials, and at the same time serves to reduce the perceived wait time for customers preparing to make a purchase. Mounting considerations, ceiling height and other location variables need to be taken into consideration.

4. Centralize management — The beauty of a well designed, centrally-managed digital signage network is that the message can be modified at any time to reflect special, seasonal or even weather-related offers with tailored content. Simple message modification can decrease the time between when a customer is introduced to a message and the point of purchase. Centralized management also provides continuous monitoring of the display and display content, ensuring usage compliance and quick response to any maintenance issues.

5. Make a difference — Sounds sweet, doesn’t it? It is. In our experience with dealership and brand managers, the importance of POP that communicates their product differentiation, and lets the brand message stand out, comes up time and time again. A typical dealership environment has competing brands, competing POP, varying levels of sales staff knowledge as well as other customers vying for attention and service. It is a distracting environment that demands eye-catching, creative content in order to attract consumers to your brand, your products and to the offers of your dealers.

Happy New Year from Vital Media!

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Start your New Year right with tips from the experts at Vital Media

Charlotte, N.C. (Nov. 14, 2011) – Digital signage innovators Vital Media^® (www.vitalmedia.com) are looking forward to 2012 and planning their New Year’s resolutions for more effective digital in-store for retailers and brands. Here are the top five.

In 2012, I promise to:

1. Provide cutting-edge content — Ensuring that your content developers can straddle the two worlds of brand-compliant, corporate advertising as well as showcasing special and seasonal offers desired by the independent is a vital step in keeping the program satisfaction ratings high.

2. Build in metrics — Accountability and quantifying program success can be implemented through the use of end-user surveys that measure brand awareness, quality of retail experience, retailer satisfaction and any incremental sales that can be attributed to the program. This step is often left out before deployment, but is key to a successful program.

3. Recognize the importance of…location — Over the years, we found that the primary location for a display is behind the sales counter. This location serves the dual function of raising brand awareness and driving sales and specials, and at the same time serves to reduce the perceived wait time for customers preparing to make a purchase. Mounting considerations, ceiling height and other location variables need to be taken into consideration.

4. Centralize management — The beauty of a well designed, centrally-managed digital signage network is that the message can be modified at any time to reflect special, seasonal or even weather-related offers with tailored content. Simple message modification can decrease the time between when a customer is introduced to a message and the point of purchase. Centralized management also provides continuous monitoring of the display and display content, ensuring usage compliance and quick response to any maintenance issues.

5. Make a difference — Sounds sweet, doesn’t it? It is. In our experience with considered purchase product marketing managers, the importance of POP that communicates their product differentiation, and lets the brand message stand out, comes up time and time again. A typical showroom or retail environment has competing brands, competing POP, varying levels of sales staff knowledge as well as other customers vying for attention and service. It is a distracting environment that demands eye-catching, creative content in order to attract consumers to your brand, your products and to the offers of your independent retailers.

Happy New Year from Vital Media!

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Charlotte, NC (Sept. 12, 2011) – Digital signage innovator Vital Media^® is moving from their Fort Mill, SC office to the historic Cotton Mills building in Charlotte, NC on September 19, 2011.

Vital Media is a full-service digital signage company pioneering the industry for the independent retail and franchise channels of major brands. Vital Media is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed co-op eligibility.

Vital Media has grown from its start in 1998 as a local media production facility to a nationally recognized leader in digital signage solutions with active customers in all 50 states, Puerto Rico and Canada. Recently ranked number 605 in the Inc. 5,000 — number 71 in advertising/marketing, Vital Media won a Charlotte ADDY award this year and was recognized in 2010 by the Charlotte Business Journal as a “Best Place to Work” and “Fast 50″ honoree.

“We’ve been growing our business and our company and the results are exciting,” said Christopher Beatty, business development manager, Vital Media. “We are looking forward to our new location in Charlotte’s historic Cotton Mills building.”

The future location in Uptown Charlotte at 508 W. 5th Street’s Cotton Mills building will provide a central location for Vital Media and its growing employee base. Charlotte’s Cotton Mills building is said to be one of the most historically significant of the city’s industrial past. The building, Charlotte’s first cotton mill built in 1880, represents the innovation that Vital Media stands for today.

“The history of our new location couldn’t be more appropriate. We plan to continue the history of innovation and industry pioneering. We’re pleased to have such a locally historic new location,” said Wil Putt, president, Vital Media.

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Fort Mill, SC (Aug. 30, 2011) – Digital signage innovators Vital Media^® recently launched website updates that include a new page with information specifically for advertising agencies.

The new page informs advertising agencies how they can tap into Vital Media’s expertise for a dynamic point-of-purchase offering. Advertising agencies that have considered purchase good clients with product distributed in independent retailer channels will discover that a partnership with Vital Media provides a turnkey solution to the very latest in digital-out-of-home (DOOH) media.

Digital signage from Vital Media allows agencies to ensure creative alignment and continuity of client messaging from TV and web right to point of sale (POS), keeping the customer informed. Vital Media provides added value for the agency-client relationship with centrally-managed programs that do-it-yourself digital signage programs can’t offer.

“We are reaching out to advertising agencies to give them information tailored to their industry up front when they visit our site,” says Chris Beatty, business development manager, Vital Media. “Our new page not only describes our offerings for advertising agencies, but explains how they can help differentiate their brands to keep them top of mind in the increasingly competitive retail channel.”

Vital Media offers a robust DOOH platform to add value to advertising agencies and client brands in the digital era. Digital signage is an effective, uncluttered, technologically up-to-date way to convey brand messaging — the way consumers expect to experience it. From web to smart phone to POS, maintaining a dynamic digital presence is the future of brand advertising, and digital signage provides a vital link in the digital message chain.

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Fort Mill, SC (August 23, 2011) – Digital signage innovators Vital Media^® recently launched website updates that include a new page with information specifically for outdoor power equipment retailers and dealerships.

The outdoor power equipment page informs industry brands how mower, blower, chainsaw and tractor marketing programs run faster and stay in tune with digital signage from Vital Media. The new page also explains how digital signage provides tight alignment with core brand messaging ensuring that consumers get the same experience in retail as in other channels.

Vital Media’s website updates feature informative pages for each of their vertical markets, including outdoor power equipment, power sports, motorcycle, automotive aftermarket and advertising agencies. Each page has a demo video of content for digital signage in that market, giving visitors a taste of Vital Media’s work.

“We are reaching out to our vertical markets, like outdoor power equipment retailers and dealerships, and giving them information tailored to their industry up front when they visit our site,” says Chris Beatty, business development manager, Vital Media. “Our new pages not only describe our capabilities for our vertical markets, but show them with samples of content for digital signage programs in their industry.”

Vital Media offers co-op and franchise programs that allow brands and their retailers to take advantage of digital signage. Highly-valued, effective and easily administered, Vital Media’s programs are perfectly tailored for the independent retail channel.

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Fort Mill, SC (August 22, 2011) – Digital signage innovators Vital Media^® recently launched website updates that include a new page with information specifically for power sports retailers and dealerships.

The power sports page informs industry brands of how they can get extra power from digital signage at the point of purchase. The new page also explains how digital signage provides tight alignment with core brand messaging ensuring that consumers get the same experience in retail as in other channels.

Vital Media’s website updates feature informative pages for each of their vertical markets, including power sports, motorcycle, automotive aftermarket, outdoor power equipment and advertising agencies. Each page has a demo video of content for digital signage in that market, giving visitors a taste of Vital Media’s work.

“We are reaching out to our vertical markets, like power sports retailers and dealerships, and giving them information tailored to their industry up front when they visit our site,” says Chris Beatty, business development manager, Vital Media. “Our new pages not only describe our capabilities for our vertical markets, but show them with samples of content for digital signage programs in their industry.”

Vital Media offers co-op and franchise programs that allow brands and their retailers to take advantage of digital signage. Highly-valued, effective and easily administered, Vital Media’s programs are perfectly tailored for the independent retail channel.

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.