Charlotte, NC (Dec. 20, 2011) – Digital signage innovator Vital Media® welcomes Alisa Grasso, MBA, as its new Director of Marketing. Grasso will strengthen Vital Media’s position as a provider of effective, powerful digital signage solutions for the next generation of point-of-purchase (POP) advertising.
“Our in-store digital signage solutions benefit retailers, brands and customers by providing a channel for relevant, customizable messaging at key points during customer wait-time, decision-making and transaction,” said Wil Putt, president at Vital Media. “Under Ms. Grasso’s guidance, we will strengthen the communication of our value proposition to the Tire and Automotive Service categories which we currently serve, as well as expand our positioning to reach
adjacent vertical markets.”
Grasso brings 15 years of marketing experience to Vital Media, specializing in strategic planning, brand marketing, diversification strategies, and out-of-the-box solutions to business problems. Her experience includes success across various industries, most recently in the home improvement retail space as senior marketing specialist at Lowe’s Companies, Inc.
”Vital Media has a sterling reputation for deploying cutting-edge in-store digital advertising solutions that empower brands and retailers to reach, inform and influence their customers in powerful and effective new ways,” said Grasso. “These solutions are the future of POP messaging. I’m excited to join this team of innovators in helping our current and prospective clients achieve new levels of retail marketing success for considered purchase products.”
For more information, please contact Christopher Beatty, business development manager, Vital Media, at
About Vital Media:
Vital Media® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard® and digital Message On-Hold® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.
Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.