Digital Signage News

Fort Mill, SC (August 22, 2011) – Digital signage innovators Vital Media^® recently launched website updates that include a new page with information specifically for power sports retailers and dealerships.

The power sports page informs industry brands of how they can get extra power from digital signage at the point of purchase. The new page also explains how digital signage provides tight alignment with core brand messaging ensuring that consumers get the same experience in retail as in other channels.

Vital Media’s website updates feature informative pages for each of their vertical markets, including power sports, motorcycle, automotive aftermarket, outdoor power equipment and advertising agencies. Each page has a demo video of content for digital signage in that market, giving visitors a taste of Vital Media’s work.

“We are reaching out to our vertical markets, like power sports retailers and dealerships, and giving them information tailored to their industry up front when they visit our site,” says Chris Beatty, business development manager, Vital Media. “Our new pages not only describe our capabilities for our vertical markets, but show them with samples of content for digital signage programs in their industry.”

Vital Media offers co-op and franchise programs that allow brands and their retailers to take advantage of digital signage. Highly-valued, effective and easily administered, Vital Media’s programs are perfectly tailored for the independent retail channel.

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Fort Mill, SC (August 18, 2011) – Digital signage innovators Vital Media^® recently launched website updates that include a new page with information specifically for motorcycle retailers and dealerships.

The motorcycle page informs industry brands how digital signage will help them keep their brand ahead of the pack in crowded showrooms. The new page also explains how digital signage provides tight alignment with core brand messaging ensuring that consumers get the same experience in retail as in other channels.

Vital Media’s website updates feature informative pages for each of their vertical markets, including motorcycle, automotive aftermarket, powersports, outdoor power equipment and advertising agencies. Each page has a demo video of content for digital signage in that market, giving visitors a taste of Vital Media’s work.

“We are reaching out to our vertical markets, like motorcycle retailers and dealerships, and giving them information tailored to their industry up front when they visit our site,” says Chris Beatty, business development manager, Vital Media. “Our new pages not only describe our capabilities for our vertical markets, but show them with samples of content for digital signage programs in their industry.”

Vital Media offers co-op and franchise programs that allow brands and their retailers to take advantage of digital signage. Highly-valued, effective and easily administered, Vital Media’s programs are perfectly tailored for the independent retail channel.

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Fort Mill, SC (August 17, 2011) – Digital signage innovators Vital Media^® recently launched website updates that include a new page with information specifically for the automotive aftermarket.

The automotive aftermarket page informs industry brands how digital signage will help them stand out in the crowded aisles of a typical automotive parts and service facility. The new page also explains how digital signage provides tight alignment with core brand messaging ensuring that consumers get the same experience in retail as in other channels.

Vital Media’s website updates feature informative pages for each of their vertical markets, including automotive aftermarket, motorcycle, powersports, outdoor power equipment and advertising agencies. Each page has a demo video of content for digital signage in that market, giving visitors a taste of Vital Media’s work.

“We are reaching out to our vertical markets, like the automotive aftermarket, and giving them information tailored to their industry up front when they visit our site,” says Chris Beatty, business development manager, Vital Media. “Our new pages not only describe our capabilities for our vertical markets, but show them with samples of content for digital signage programs in their industry.”

Vital Media offers co-op and franchise programs that allow brands and their retailers to take advantage of digital signage. Highly-valued, effective and easily administered, Vital Media’s programs are perfectly tailored for the independent retail channel.

For more information, please contact Christopher Beatty, business development manager, Vital Media, at chris.beatty@vitalmedia.com.

For media information, please contact Katie Hendrick, Koroberi, Inc., by phone at +1 919-945-0548 or by e-mail at katie@koroberi.com.

About Vital Media

Vital Media^® specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box establishments. Their proprietary dBoard^® and digital Message On-Hold^® solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Vital Media has active customers in all 50 states, Puerto Rico and Canada, and is the only national company focused entirely on full turnkey digital signage and Message On-Hold with an expertise in manufacturer endorsed Co-Op eligibility. The company has experienced three year growth of 473% by empowering independent retailers with global, strategic brand support to maximize their brand and sales opportunities with innovative advertising solutions.

Fort Mill, SC (July 12, 2011) — Digital signage innovators Vital Media announce the deployment of the new Samsung 650TS 65-inch touch-screen LCD monitor in upcoming digital signage projects.

Vital Media’s research and development department is using this technology to push its digital POP advertising into the next generation. The new research focuses on the look and function of the in-store digital signs of tomorrow and the role this type of display technology will play in Vital Media’s digital signage solutions.

Vital Media’s team began its research by pairing the monitor with Microsoft Surface, designed to support the development of interactive applications on touch-screens.

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Charlotte, NC (June 24, 2011) – Vital Media, creator of unique digital point of purchase advertising solutions, sponsored Murphy’s Dirty 30 Mud Volleyball fundraiser for Habitat for Humanity of Charlotte, NC on Sunday, June 5, 2011 at the Metrolina Trade Show Expo. Vital Media sponsored at the Dirty Sponsor level as well as provided digital signage for the event and volunteers.

Vital Media’s digital signs were located on either side of the event stage to present the game bracket. Vital Media’s volunteers served to direct teams throughout the game. Their sponsorship will help Habitat for Humanity of Charlotte, a 501c3 non-profit, build homes for low-income families in Charlotte.

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News and views from digital signage advertising experts target marketers of “considered purchase” goods

Fort Mill, SC (March 29, 2011) — Digital signage innovators Vital Media announce the launch of Vital Signs blog (www.vitalmedia.com/blog) that will be updated regularly with expert advice, tips, industry news, trends and insight into how to maximize opportunities with digital signage and advertising.

Written by Vital Media’s digital advertising specialists, the blog emphasizes ways of improving ROI through powerful and effective digital signage programming. Specific topics will include technology reviews, marketing tips and step-by-step advice on successful deployments, messaging strategies, creative graphics, customer experience and more.

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South Carolina-based firm specializes in digital POS systems for the independent retail channel

Fort Mill, SC (March 3, 2011) — For digital signage pioneers Vital Media, big brands and small independent retailers are the key to their success. “While big brands sell huge amounts of product through big box establishments, independent retailers remain an important channel, “said Wil Putt, Vital Media founder and president.  “What Vital Media brings to the table is a turnkey digital signage program for big brand co-op managers – designed to showcase both brand messaging as well as offers from the independent retailer – all packaged for simplified, centrally-managed rollout through co-op advertising programs. Our dBoard^® digital sign is the most advanced and cost effective digital signage solution available for retail POP applications.”

In a recent white paper sponsored by Vital Media, senior marketing professionals of high-value products agreed that traditional POP ranked number one in media effectiveness. This same study ranked digital signage number seven out of 17 types of media in media effectiveness, with strong growth projected for both 2011 and 2012. As digital signage and digital media continue to play a larger role in the shopping experience, Vital Media will ensure that customers at smaller retailers are not ignored.

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Digital signage point of purchase innovators are recognized for creative excellence

Fort Mill, SC (March 1, 2011) – Vital Media, creator of unique digital point of purchase advertising solutions, has won a Silver ADDY Award in the Site Interior Animated category of the Out-of-Home division at the 2011 Charlotte ADDY Awards on February 23 at the Mint Museum Uptown. The award was presented for Vital Media’s truck and SUV lift kit promotion that ran through its proprietary dBoard^® solution at multiple tire and auto service retailers.

The ADDY Award showcases Vital Media’s ability to deliver a high-impact advertising solution on its advanced technology messaging systems. Vital Media specializes in digital advertising solutions that help independent retailers increase customer transaction values, make the most out of every customer interaction and compete effectively against large, big-box retailers. Their proprietary dBoard^® and digital Message On-Hold solutions provide the strategic advantage of selling from the point-of-contact all the way to the point-of-purchase.

Read More »